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TalentCulture | September 30, 2014

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#TChat Preview: Passive Recruiting With Conversation-Based Content

#TChat Preview: Passive Recruiting With Conversation-Based Content
TalentCulture Team + Guests
TalentCulture Team + Guests
by
August 2, 2014

The TalentCulture #TChat Show is back live on Wednesday, July 30, 2014, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET.

Last week we talked about about workplace bullying, and this week we’re going to talk about passive recruiting strategies.

Converting job seekers into job applicants via relevant career content is easy when they’re looking for a job. But what about those who aren’t?

The elusive passive candidate — that’s where you have to be smarter and engage them in conversations around relevant career content, but not literally job-specific content, at least not all at once.

According to this week’s guest, after a 90-day case study on social media content, conversation-based content increased response rates by 54%.

We should teach recruiters and sourcers how to engage prospects in real conversations. Whether it’s on a forum, user group, blog, simple email or any social network, the conversation should always be the goal.

How do you get the passive ones to start a conversation with you? Strike up a conversation as you would face to face. Talk to them about things they care about first.

Recruiters should always know their market and their talent. Recruiting is only human and all about relationships. Always.

Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn more about passive recruiting with this week’s guest: Bryan Chaney, a Global Talent Sourcing and Attraction Strategist and Sourcing Executive at IBM.

Related Reading:

Lou Adler: Use Benchmarking To Build A Passive Candidate Recruiting Machine

Meghan M. Biro: Smart Recruiting Strategy Drives Relationships and Conversation

Charles Coy: 5 Stellar Strategies For Recruiting Passive Candidates

Lisa Jones: Passive Talent Is The New Black

Glen Cathey: Building Talent Pipelines vs. Lean/ Just In-Time Recruiting

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

#TChat Events: Passive Recruiting With Conversation-Based Content

TChatRadio_logo_020813#TChat Radio — Wed, August 6 — 7 pm ET / 4 pm PT Tune-in to the #TChat Radio show Our hosts, Meghan M. Biro and Kevin W. Grossman talk with our guest Bryan Chaney.

Tune-in LIVE online this Wednesday!

#TChat Twitter Chat — Wed, August 6 — 7:30 pm ET / 4:30 pm PT Immediately following the radio show, Meghan, Kevin and our guests will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What are the best strategies for engaging passive candidates today? #TChat (Tweet this Question)

Q2: How should recruiters and sourcers initiate conversation-based content? #TChat (Tweet this Question)

Q3: How can recruiters gauge success based on the conversion of conversations to hires? #TChat (Tweet this Question)

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed, and in our new TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!

photo credit: eye2eye via photopin cc