Blogger: Mike Brown

Mike Brown is an award-winning marketer and strategist with extensive experience in research, market analysis and planning, communications, and sponsorship marketing. His blog, Brainzooming, combines lateral thinking techniques, strategic planning processes, humor, and a DIY sensibility to give readers a steady stream of highly engaging and practical ideas for success.

New Years Resolution For The “Over-Thinker”

My personal strategy is doing lots of evaluation on important things throughout the year to gauge what’s working and not working. These regular progress and results checks suggest a range of adjustments to make (along with their potential impacts). Afterward, I decide what to change.

Given this ongoing process, I’ve never been big on New Year’s resolutions; they seem too point-in-time to be effective. Handed the assignment of doing a December 31st TalentCulture post though, it’s a topic begging to be addressed.

Based on a recent panel discussion I attended of successful entrepreneurs, I think the perfect area for a 2011 New Year’s resolution is my penchant for systematic consideration, thought, and planning in business.

During the breakfast session, four entrepreneurs on the panel shared their strategies for innovation and planning. It was clear from hearing them that careful, systematic consideration about business decisions is WAY overrated.

How OVERRATED you may ask?

Here are some of their comments from my live tweets of the event:

THAT’S how overrated planning is according to these four.  Based on their track records, it’s hard to dispute what works for them.

Listening between the lines, four factors trigger their collective willingness to trade a lot less pondering for much more rapid implementation:

1.  An intuitive understanding of their businesses, customers, and markets

2.  Unwavering confidence in their abilities to sense, execute, succeed, recover (when they don’t succeed) amid opportunities that present themselves

3. A risk-embracing orientation

4. The flexibility start-ups can enjoy over bigger competitors

Looking at the list, I’m good at dissecting business situations, but my planning orientation comes from the need to anticipate multiple potential downsides (counter to #2) and risks (counter to #3) to minimize them. Having spent most of my career in a corporate setting, flexing ample resources is central to most business strategies (counter to #4).

So to challenge myself and develop my weaker skill sets, I’m entering 2011 with a new acronym emblazoned on my brain: BITP.

It stands for “Better Implementing Than Planning.”

Or “Pondering.”

Or both. You decide…RIGHT NOW!

I’m making 2011 the year of “Smart Immediacy” for me. If you’ve also been labeled an “over-thinker” in your career, I’d encourage you to join in.

The focus will be getting much better at quickly perceiving, evaluating, and deciding on opportunities to begin implementing on them much more rapidly and decisively. What will we do to improve?

  • Fully trust ourselves where we’ve already demonstrated success.
  • Limit the time allowed for planning for contingencies almost certain to never happen.
  • Look for opportunities to slice several steps from existing processes.
  • Embrace that decisions once made can be reversed if they don’t pan out as anticipated.

What do you think? Are you up for joining me on this new approach in 2011? Or if this is already your orientation, are you willing to share your guidance and suggestions?

Join in the year of “Smart Immediacy” starting RIGHT NOW!

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I like to think of your panelists as marines and people similar to how you describe yourself as astronauts. Marines know that the heat of battle lays to waste the best made plans. Astronauts know that one bad little "O" ring can be catastrophic. The key -as you've noted- is matching proclivities to task sets. Marines are great entrepreneurs. Astronauts can thread together larger teams and bigger sets of resources. Both planning types can learn from each other, and speed is not reserved for either. Faster adaptation to changing conditions and adoption of new knowledge benefits both styles of planning.

Businesses are either getting better or getting worse--there is no stasis. Going faster and faster until the thrill of speed overcomes the fear of crashing makes sense. At the very least, you are less likely to be run over.

I like the characterization of two different mindsets - one active, one more planning-oriented. It seems increasingly important to be able to switch back and forth between them with relatively ease. THAT takes some time to improve at!

Mike, first I'm so glad you left the event with such powerful takeaways. Second, successful all-or-nothing business owners like these are my inspiration to continue doing what I do. Another KC entrepreneur, Neil Patterson of Cerner, once told me: You get to the point where you've climbed so high, the fall is going to kill you anyway, so you may as well keep on climbing. Yet another KC success story - Joe Roetheli, founder of Greenies Dog Treats, used to carry dice in his pocket. When he couldn't make a decision, he'd roll the dice. He'd take one action or another depending on how the dice fell. He said it got him off the fence post. Doing something was better than paralysis. Thanks for sharing your inspiration. 

The idea of rolling dice is an intriguing one Kelly, essentially implying his ability to make a decision is no better than random chance. I'm not quite there yet!

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  1. [...] New Years Resolution For The “Over-Thinker” | TalentCulture Mike Brown describes a recent panel discussion featuring innovative startups and entrepreneurs and concludes that the best 2011 resolution may be to step away from endless planning and commit to executing one’s ideas. [...]