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The Impact of Social, Mobile & Video on Workplace Culture: #TChat Recommended Reading

I thought it would be useful to our readers to include weekly recommended readings in preparation for #TChat. We will give this format a whirl from now into 2011. Wow, did I just say that? 2010 has been such an interesting year for workplace culture innovation. As you may know, I’m in love with ideas. [...]

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How to Blog Without a Blog

While many students and professionals have jumped into the blogosphere to share their POV with the world on different topics, industries and areas of interest, some out there are more hesitant to make the investment and commitment to full-time blogging. This may be due in part to them a) not knowing how to build and [...]

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Creating an Interactive Personal Brand

More and more people are talking about the importance of personal branding both in your career search and in your career development. Effective personal branding not only makes you stand out from the crowd to employers and recruiters; it can also increase your job security by communicating your value as a leader and team player [...]

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Make Like Madonna And Reinvent Yourself

Madonna has come a long way since her Like a Virgin years, yet she has never lost her knack for catching the public’s eye. Yet Madonna is more than just a talented singer – she has mastered the art of reinventing herself. Like this pop star, it’s important for job seekers to know how to appeal to their audience (employers) and stand out in the crowded field of candidates. With these three tips inspired by Madonna, you’ll be transformed into a corporate rockstar in no time.

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Personal Re-Branding for Career Changers

There is a lot of great advice out there on personal branding for both students just entering the workforce and for professionals pursuing the next stage in their current, chosen career path. But what about career-changers? How can they re-brand themselves for new opportunities when they have already invested so much time, effort, training and more into branding themselves for their previous careers?

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Help Us Help You; Don’t Shoot Yourself in the Foot

Help Us Help You; Don’t Shoot Yourself in the Foot

Helping people is in my personal core purpose, and assisting people seeking employment provides a source of fulfillment. In recent years, I’ve presented someone for a VP position at a well-known telecom brand, referred a friend for her first independent project within hours of learning she’d left her job, and recommended another colleague for his initial speaking gig at a national conference.

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Give Your Facebook Brand a Facelift

With so much great advice out there about how to build one’s personal brand through blogging, Twitter, LinkedIn and other networks, it’s important not to forget how all of it applies to one’s Facebook activity.

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WWDD: What Would Don Do?

Meet Mad Man Don Draper at his finest: the pressed suit, the neat hair, the confident gaze. He’s about to pitch an idea to a client. Draper works for an advertising firm; he is the main character in AMC’s Emmy and Golden Globe-winning original series “Mad Men.” In this video clip, he’s at the top [...]

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The Brand Building Bird Named Twitter

Dan Finnigan, CEO of Jobvite, offered a really insightful Twitter job search tip about Twitter, stating, “It’s not the individual Tweet that attracts the employer, but your cumulative presence on Twitter.”  He went on to say that Twitter is not just a broadcast tool for self-promotion and short-term job searching, but also an opportunity for [...]

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Birth of a Brand

When I started the career search process during the second year of my MBA program, I encountered a serious challenge.  Having multiple talents, strengths and potential career paths, I was faced with the daunting task of having to identify and communicate my value in a single word. It was thanks to a class visit by [...]

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