Branding - Page 2 of 3 - TalentCulture - World of Work
Originally posted by Matt Charney on MonsterThinking Blog
The average worker today has more brands to deal with than a Texas cattle rancher, but one that most never really give a whole lot of thought to, at least compared to …
Weekends aren’t the usual time for companies to drop market-making news, but it happened this weekend, when Monster announced the launch of BeKnown, a networking application which marries the social-media savvy and vast audience of Facebook (more than …
In Raiders of the Lost Ark, Indiana Jones was searching for the Ark of the Covenant, the key to all human existence.
HR has been on a quest for its own Holy Grail for years – …
These days, job seekers need to stand out from the crowd. These tips help you position yourself as an expert in your profession.
The Internet really upended the corporate communications industry. Though PR professionals used to jeer at advertising pros for being message control freaks, and marketers used to impress boardrooms with fancypants charts and graphs and make the creatives and spindoctors look as if they failed high school algebra, at the end of the day, everyone got along. Everyone knew their job.
I, like most of my fellow bloggers out there, do not have the funds necessary to launch national advertising campaigns to promote a blog. Therefore, since my team and I founded Career Rocketeer over a year ago, I have constantly faced the challenge of finding new, free and/or low-cost ways to promote our content, build up our blog’s awareness and increase our readership. Thankfully, if you are creative and determined, you can uncover countless ways to promote your efforts without breaking the bank.
There is a lot of great advice out there on personal branding for both students just entering the workforce and for professionals pursuing the next stage in their current, chosen career path. But what about career-changers? How can they re-brand themselves for new opportunities when they have already invested so much time, effort, training and more into branding themselves for their previous careers?