Another Kind Of Revolution: Social, Mobile, Cloud
- Daniel Newman
- On October 28, 2013
by Daniel Newman
October 28, 2013
“You say you want a revolution? Well you know, we all want to change the world.” –John Lennon
It’s deja vu on a grand scale — like the Beatles are arriving in America all over again. A huge culture shift is upon us, and the winds of change are blowing in ways that are simultaneously unsettling and exhilarating.
“Boomers” are transitioning out of their careers, and the leadership reigns are slowly-but-surely being handed to Millennials at start-ups, small businesses and enterprises everywhere. Much like when John, Paul, George and Ringo touched down in New York in 1964, at first there was some resistance, but eventually the new guard convinced skeptics and changed minds. In the 60′s, revolution was expressed through music and social change — while today, next-generation leaders are driving disruptive change in technology and business.
New Agents of Change
Cloud computing, mobile devices, “big data” and social media are now prominent fixtures across the business landscape. From solopreneurs to the global enterprise, companies are more connected than ever with their customers, employees, shareholders and stakeholders.
Enabled by connectivity and powered by the cloud, this is more than just “Marketecture,” this is the engine of our business future. Millennial leaders are strongly committed to embracing these technologies and putting them to use in a way that drives their organizations forward, leaning on cloud applications to keep employees connected with anyone, anywhere, anytime. This allows business to continue 24×7×365 if needed, yet provides employees ultimate flexibility to untether from their desks and remain productive.
I don’t see anything wrong with that, do you?
And then there is social media. This phenomenon isn’t just about tweeting #hashtags on Twitter and posting “likes” on Facebook. Social media offers a whole new way for humans to engage and extend our communities through the most powerful business-building infrastructure in the world — the Internet.
Thanks to social powers, the timeline for building a global business has compressed from decades to days, because word can spread and new markets can be created at a such a dramatically accelerated pace. New ventures everywhere can instantly reach out to potential partners and target markets to ask questions and find solutions for the most simple and complex business problems.
Building the Future, Differently
When the Beatles came to America, they permanently redefined rock and roll. Adding their collective influence to the voices of their time, they made music better for all of us who followed. And today, through social synergy, Millennial leaders seek to do the same for business.
Leaning on the best ideas and innovations that have previously defined success across industries, the CEOs of the future are not content to settle for the status quo. The goals of next-generation leaders may be similar to those before us in some ways, but they are different enough, so our mark will be felt.
We will leverage breakthrough cloud and big data resources to develop businesses that are inherently social, and we’ll create cultures that thrive on collaboration. Like leaders throughout history, our goal is to solve business problems effectively, but we’ll approach those problems very differently. Building a smarter planet through technology is exactly what the Millennial CEO of the future is destined to do.
What role do you think technology plays in next-generation business success? What must Millennial leaders do to succeed in a hyper-connected marketplace? Share your ideas in the comments area.
(Editor’s Note: This post was adapted from the Building a Smarter Planet Blog, with permission.)
Image Credit: Wikimedia Public Domain image archives
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