Blogger: Meghan M. Biro

Meghan M. Biro, founder of TalentCulture, is a serial entrepreneur and globally recognized career leader in talent acquisition and creative personal and corporate branding. Meghan has conducted more than 300 successful career searches for clients ranging from Fortune 500s to the most innovative software start-up companies. Meghan is also a new media strategist who enjoys accelerating collaborative business and community goals. When not recruiting, blogging, and innovating she manages a dynamic coaching practice to empower corporate leaders, mid-level managers, software technologists, and recent college graduates. Meghan is a member of the National Association of Personnel Services (NAPS), The Society for Human Resources Management (SHRM) and several entrepreneurial organizations. She serves on the Alumni Council for Greens Farms Academy, acting as a career mentor to high school and college students. Founder and co-host of "#TChat, The World of Work," a long-running, weekly Twitter chat and radio show, Meghan's ideas have appeared on Forbes, CBS Moneywatch and she blogs regularly at Monster, The 12 Most, Ragan's HR Communication and several additional online destinations of note.

Recruit from the Inside Out: Establish a Relationship with a Talent Acquisition Partner

Much has changed in how companies find talent and how people find jobs. With the seismic shift in employment sourcing that is the Internet, why would a company seek out the services of a recruiter or talent acquisition strategist? Why would a job seeker trust one person or firm to guide a career?

It may seem that I’ve been a bit abstract on the TalentCulture blog lately, talking about intent, emotional intelligence, and one of my very favorite topics = personality/culture fit. But the root of my thinking comes from a core competency: recruitment and talent acquisition strategy. I’ve spent most of my career in this space and still find making candidate placements endlessly interesting and rewarding. Recruiters of all shapes and sizes are the front-line scouts and nurturers of the talent (people) companies need to succeed. Odds are companies in need of key talent, and talent in need of employment, won’t get that level of skill, commitment, and personal service from a website that aggregates thousands of resumes and runs keyword searches – certainly useful but a bit antiseptic, necessary but not always sufficient, a starting point, typically not a destination.

I have been asked this question often lately. How has the recruiter role changed in these digital times? My answer is this: Talent acquisition and recruiting still matter. It’s an art form. It’s a skill. It’s a calling. It’s about making a match, the right match and saving my clients valuable time. Most importantly it’s about forging meaningful and productive relationships that can be sustained through multiple career searches in a world where skills need to change more often than hemlines. It’s about trust and partnership. It’s about culture fit in all directions.

The term recruiter can turn some people off. They automatically think ‘headhunter’, which conjures up images of a predator trying to lure them away from what might be a perfectly comfortable job. I adopted the term ‘talent acquisition’ to explain what I do. Talent acquisition professionals have a dual responsibility: they must understand the unique business and cultural needs of the company that engages them to find good candidates, and they must understand the personality, skills, and goals of the candidates with whom they work. It sounds like a situation ripe for conflict of interest, but it’s not: an ethical, responsible talent acquisition professional can manage two sets of interests and needs in parallel, with the goal – and great responsibility – of ensuring the best outcome for all parties.

For the job seeker, the talent acquisition professional – the recruiter – is a career partner, a person who forges a relationship with you as you negotiate the changes and evolutions of your career. Part therapist, part social scientist and part business negotiator, this person provides advise, helps you understand what you need in terms of workplace culture fit, guides you in interactions with prospective employers, and even helps negotiate. In my practice, the goal is not to see a candidate land one job with my client: it is to help you build a satisfying and rewarding career. There’s enormous, long-term value in such a relationship.

A company/hiring manager partnering with a talent acquisition firm works with a professional(s) who is passionate about making the right connections, evaluating the corporation’s culture and job requirements and making a match with a pool of candidates who are qualified and have the right personality attributes and character. It’s a commitment  – a responsibility – we do take it seriously.

In this digital age, where job boards and social media offer some of the tools to match jobs and candidates there is still no replacement for the skill, insight and viable connections offered by a savvy and creative talent acquisition partner.

SLIDER IMAGE VIA: Richard.Asia

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Nice to see how your goal is to create a win-win situation, not to rake in the money.

My personal and past frustration is this: recruiters who don't give so much as a peak into the organisation they're recruiting for. They're gatekeepers, bent on getting the deal done, not thinking empathically - or long-term.

It was one of our reasons for creating a platform that makes workplaces transparent through pictures, videos, and reviews.

Not to replace personal contact, but to make the match between enthusiasm, passion and culture that much easier.

Thanks for an inspiring post!

Meghan, excellent blog entry and well written at that.

In the job seeker circles in which I move, I am happy to report that they generally understand that a recruiter is a partner, but I will cheerfully point them here should I encounter someone who would benefit from illumination.

Wow, Meghan, YOUR personality really resonates throughout this uplifting and, shall I say, motivational post!

What I mean by that is you motivate me, as a Career Strategist and Resume Writer to really embrace the idea that Talent Acquisition Professionals like yourself truly are in sync with / have a kinship with me (and my clients) - a full synergistic circle.

You use the word, Career Partner, and describe your role as someone who "forges a relationship with the job seeker as they negotiate the changes and evolutions of their career." What colorful, nuanced language, and impactful! Your role, indeed, is one of great responsibility.

You have set yourself, and those in your industry who are equally passionate (we realize not ALL recruiters/talent acquisition pros rise to those high standards), apart!

The fact that you've been, as you stated, "a bit abstract lately" in talking about intent, emotional intelligence and personality/culture fit, in my opinion, is a GOOD THING. By doing so, your message today, about your passionate, pragmatic, complex and meaningful role in the talent acquisition world is made more believable.

You stand apart as what, I would think, other recruiters (particularly those who may be floundering in the changing economic climate, or those just entering the field), aspire to be.

VERY well done! I so enjoy your way with words.

Jacqui

Kate: Thank you for taking valuable time for comments. Appreciate your unique viewpoint. Creative talent search strategy equals opening your mind to the infinite match making possibilities. That is essentially what my clients ask of my services. Luckily, I truly enjoy playing the match maker role ;-) Each role is as unique as each workplace culture. Inclusion is a very wise idea. You are correct - the market is rich with qualified people who are looking for the next career adventure. I'm listening....Smiles.

Kevin: You are so correct. Automation is more accurate now indeed - people are not always this way. Complexity is reality - that is why we are here. Thank you as always for sharing your wisdom.

Mollie: Delighted you stopped by here for a visit. Appreciate our friendship. Exciting times! Agree with you - tools are a wonderful and important compliment to strategic talent acquisition services. Fun, Fun. Let's build culture.

Michael AKA "Red": Appreciate your feedback! Agree with your line of thought - Short term mentalities on all sides of the eqaution have essentially hurt our industry. Unfortunately, the meaning gets hazy and it ultimately becomes a competitive sales eqaution. I'm not suggesting the "war for talent" is not real for companies that need to get product shipped and are in a pinch for time. It is real. Recruiters must stay very proactive - just not at the expense of implementing a thorough screening and evaluation process. Recruiters and hiring companies that buy into this rush to hire model often miss an opportunity to look closer at culture factors and may inadvertently be creating a purely transactional culture approach to engagement. Reciprocal partnerships represent a sustainable model for recruiters and their clients long term. A targeted approach to introducing new talent typically includes more subtle personality and culture factors into the mix of usual factors for team selection. To truly understand the intricacies of a dynamic workplace culture you ideally stay close with a team through the inevitable ebbs and flows of growth as an outsourced partner. One hit placements often do not offer this level of strategic partnership. I guess I've earned my name = culture nerd. ;-)

Parna: Look forward to your exciting guest post here on Innovation. It's so exciting to see my #Innochat Twitter friends represented here. Relationships are sustainable - it is what connects and inspires us. Cheers in your direction.

Marguerite: As a colleague who is also still very much in the recruitment "trenches" - I always appreciate your important feedback. Balance is truly key - and not always an easy task. Social media is enormously time consuming (luckily, it's also fun). Agree, avoiding technology is definitely not the right tack to mazimime effective recruitment outcomes/candidate placements. It's still about taking a multi-facted search approach. Thank you!

Meghan, yes, people who hide behind technology are missing out on the human contact that is necessary in order to determine the match between employer and candidate. Those who avoid technology are going to miss out on the tools that are available for identifying, sourcing and connecting with candidates who are digital minded.. Technology will not replace the human contact that is needed when making the right match. The recruiters that can balance working on and offline are going to remain the most effective.
Great post!
Marguerite

Right on. A good recruiter must be a career partner, understand the job seekers passion and present the candidate in the right light, for the right job. It’s all about relationship.

Excellent post!

I think that certain recruiters overlooking the long term value of establishing meaningful relationships has (over time) damaged our profession. It would be my hope that this digital age bring about a shift in this responsibility and quality of commitment to the profession. ;-)

Red

Agree whole heartedly about it being more important than ever to have passionate, skilled recruiters (using technology, assessments and other tools) to help companies bring together the best fit.

...and this economy is providing an exciting window of opportunity for those recruiters to master technology and position themselves to lead the way as the job market picks up.

Right on, Meghan. No matter how accurate automation gets, no amount of technology will ever replace the intricately human subtleties of matching employee with employer.

Meghan, Getting the right talent is extremely important to an org. Your post illuminates very well what the recruiter does to make that happen:
----
"Part therapist, part social scientist and part business negotiator, this person provides advise, helps you understand what you need in terms of workplace culture fit, guides you in interactions with prospective employers, and even helps negotiate."

I do hope that all recruiters are doing this AND actually pushing back a bit on companies who are giving them the task of "finding young employees". There is so much more that goes into the talent match than age. I also recently heard some companies (supposedly saying) "Don't hire anyone who is unemployed."

How foolish. There is more experienced talent on the market today than EVER before. Why would you overlook it?

Thanks for your post. I will RT this on Twitter and hope others will engage in this discussion for the benefit of our economy and our country.

Best wishes,
Kate

Thank you Mike! Appreciate your thoughtful response. I like the ying + yang approach - very accurate in these dynamic digital times. Culture match is the difference between making a "one hit wonder" job placement and building teams from the inside out/outside in based on strategic hiring objectives and authentic culture branding. This is a benefit to both career seekers and hiring managers. Ulitimately, People hire and retain people. I'm with you - Let's keep the human in the capital equation.

Hi M, Excellent post! You've addressed the key issue today in talent acquisition. The ying and yang of digital vs human search.

Yes, the recruiters' world continues to change dramatically due to the internet and social media. And, with 3.0 coming soon we'll see greater changes. Absolutely, search key words and automation cannot replace the human dynamic and create the cultural match between candidates and employers.

I agree 100% with what you write:
- Recruiting "is an art form. It’s a skill. It’s a calling."
- Also, love this: Recruiters are "part therapist, part social scientist and part business negotiator."

We are on the same wavelength. In my upcoming TC piece "How to Recruit Game-Changing Talent" I write that we are "part career advisors, part psychologists, part sales consultants."

Your final sentence is right on: "There is still no replacement for the skill, insight and viable connections offered by a savvy and creative talent acquisition partner." To that I say: YES!

Will artificial intelligence one day replace what recruiters do? Possibly. Though this would affect all service-based industries. Call me old-fashioned but I'd still like to think that humans will prefer to interact with humans. That may be a matter for our grandkids' kids.

I have a more near term prediction. When the job market comes back - and it will in full force - recruiters (let's call us "Search Consultants" or "Human Capital Advisors") will be ever more versed in the ways of both digital search and creating the human fit. Those who excel at both will be in very high demand.

Best, Mike

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