Lou Imbriano “Turns Customers Into Fans” His New Book

Let’s be honest. Some leaders make a difference, and some leaders just take up space. Lou Imbriano is definitely one of the former. As we well know leaders comes in a variety of personality flavors. As CMO of the New England Patriots, and now as CEO of TrinityOne, Lou has brought career passion and flair to sports marketing in one of the biggest sports towns around right here in Beantown. As a valued friend of mine, Lou has brought richness and depth to what could have been just another business acquaintance. And I’m thrilled he’s asked me to read and comment on his newest effort. He is definitely a one of a kind personality and he brings new meaning to the idea of a 3 hour Italian lunch for the bonus round. I’m lucky to have experienced this with him recently. Dining as sport and art. Big smiles.

Anyone who believes in the power of your brand and the importance of social media to business development and leadership will be glad to hear Lou has distilled his wisdom into a book. Winning the Customer is like Lou, only it’s a book – larger than life personality, better and smarter than the competition. Lou understands how to turn customers into fans of a brand. In ‘Winning the Customer’ he shares his philosophy with us – why every customer relationship has an architecture, a structure, that moves the interaction between customer and brand from a transaction to a relationship. Transactions are one-time events; a relationship is a long-running transaction with many opportunities for interaction, engagement, enrichment and results.

If you’re a marketer, it’s a must read. If you’re a student of leadership and human nature it’s a must read. If you’re impatient and can’t wait for Lou to sign your copy, tune in tonight to #LeadershipChat Leadership Chat tonight from 8-9pm ET+ on Twitter where Lou and I will chat about the concepts in the book. See you there!

Lou’s book gives a lot of the practical advice needed to establish yourself as a leader in customer relations, which also ties nicely with this week’s #TChat World of Work topic: “What are some best practices for finding, training, developing and learning leadership?” Be sure and join us tomorrow, Wednesday 9/21/2011 at our usual from 7:00p to 8:00p ET, 6:00p to 7:00p CT, and 4:00p to 5:00p PT for a dynamic conversation exploring this important question. See you there!